I am thrilled to announce the sale of Sugar Coated: Unboxing Breakfast Cereals—And Food Politics in America to Kate Marshall at the University of California Press.
Cereal boxes are much more than packages for processed grain products. They are a window into American culture, as well as into the politics of food. You’d be hard-pressed to think of a dietary or cultural trend that is not reflected in their cheerful design. They are like billboards, except they sit on kitchen tables across America, and increasingly around the world. At least 283 million Americans consume breakfast cereals annually, with around 40% enjoying them multiple times per week. Globally, sales of breakfast cereals exceed 2.5 billion boxes.
Authored by the renowned academic and four-time James Beard Award-winner Marion Nestle and the cereal industry insider Lisa Sutherland, Sugar Coated will explore how the food industry, publicly and behind the scenes, sells its products—as illustrated by breakfast cereals. Reaching back to the inception of cereals in the early 1900s and carrying through to today's overwhelming brand abundance, Sugar Coated will lay bare breakfast cereals’ enormous influence on public health, nutrition policy, and food industry marketing strategies; uncover the hidden stories behind popular brands; trace the history of food fads and dietary advice; and use these colorful boxes to convey why it is so difficult to get the food industry to produce healthier foods.
Marion Nestle, Paulette Goddard Professor of Nutrition, Food Studies, and Public Health Emerita at New York University, is arguably the food industry’s biggest gadfly. Her previous works, including Food Politics and What to Eat, have positioned her as a leading public health researcher and advocate. Lisa Sutherland, Ph.D., is the former Vice President of Nutrition for Kellogg’s. Her insider knowledge of the cereal industry makes her an invaluable co-author.
Congratulations to Kate, Marion, and Lisa!
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